Listeners are loyal: 88% listen to most or all episodes.
Podcast listeners have an average household income of $83,700, exceeding the national average by $12,000.
65% of listeners recall an ad after listening to a show a day earlier.
People mind ads less within podcasts because they are naturally woven into the content and read by the host.
Podcast consumers will be more likely to follow companies (47%) and brands than the average American (28%), on social media.
65% of listeners are more willing to consider purchasing something they learn about through a podcast.
60% percent of listeners prefer to buy products from companies that advertise on their favorite podcasts, 45% visit a sponsor’s website after listening, and 43% consider making a purchase.
Alex Cwalinski is a travel writer, podcaster, and aspiring dog whisperer. He was once paid to be a Ninja Turtle at Comic Con, he was once a Force Recon Marine in Afghanistan, a fisherman in Alaska, and a Gaucho in Argentina. He studied journalism, podcasting, and audio production at UC Berkeley’s Graduate School of Journalism. Some of his previous work has appeared on KALW, KQED San Francisco, The California Report, and Boise State Public Radio.
Chris Curran is the Founder and Lead Instructor of the Podcast Engineering School. He started producing audio on demand in 2006 and is a much sought after producer/audio engineer. He currently produces or has produced podcasts for Forbes, Dun & Bradstreet, Johnson & Johnson, ePlus Technology, AAPD, as well as select business authors including Pamela S. Harper, Dr. Dan Peters, Laura Shin, Dr. Laura Mattia, and Erik Townsend.
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